Washington DC’s 107.3 WRQX changes on-air name

wrqx-newlogoI happened to tune in 107.3 WRQX Washington, DC (CHR format) over the past weekend and realized they changed their on-air name to simply “107.3.”  The station’s RDS display now reads “DC’s 107.3,” very similar to another local station’s name, 101.1 WWDC Washington, DC, which goes by “DC 101.”

This is less than a year after WRQX flipped from Hot AC as “Mix 107.3, All the Hits” to CHR “All The Hits 107-3,” retaining the station’s former slogan as its name.  Currently, the station has minimal on-air imaging and many dry segues between songs, with the new station name typically only heard spoken on-air by DJs.

At the moment, WRQX’s website and logo retains its former “All the Hits” branding.  This is not the first time a DC-area station named itself solely after its frequency.  104.1 WPRS Waldorf, MD, currently gospel “Praise 104.1,” identified itself on-air as simply “104” in the early 2000s while it broadcasted its former Hot AC format under the WWZZ calls.

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