DX Alert: 107.3 WRQX Washington has new station format, name

wrqx-newlogoThis is a heads-up to DXers who have 107.3 FM as an open channel for DXing.  Cumulus-owned 107.3 WRQX in Washington, DC is now CHR as “All the Hits 107-3.”  For over 20 years, the station was hot AC as “Mix 107.3,” although in recent years the station’s playlist heavily leaned CHR.  The “All The HIts” name was derived from the station’s former slogan (as “All the hits, Mix 107-3”)  Thanks to DCRTV.com for originally reporting the changes at WRQX and giving me the heads-up.

WRQX's previous logo as "Mix 107-3."

WRQX’s previous logo as “Mix 107-3.”

The station still plays some older CHR songs that are more likely to air nowadays on hot AC stations, like Gwen Stefani’s “The Sweet Escape”, but the playlist is mostly current CHR songs, including Katy Perry’s “Roar” and Calvin Harris’ “I Need Your Love”.

Earlier this month, the station soft-launched new “All The Hits 107-3” liners and jingles while they were still called “Mix 107-3.”  In at least one liner, station personnel deleted the ‘Mix’ name from an already-existing “All the hits, Mix 107-3” liner in a way that made it obvious that it was a cut-and-paste job.  Based on some extended listening last night, it appears the station has all new imaging and liners that are not spliced from previous imaging where the “All The Hits” name served instead as a slogan.

It will be interesting to see how this plays out with local ratings powerhouse CHR signal 99.5 WIHT Washington, DC, which airs a slightly rhythmic-leaning CHR format, without the hot AC songs that WRQX still plays.

Three cross-town Clear Channel-owned stations have pulled a fast one on Cumulus earlier this month after WRQX’s soft launch of the “All The Hits” name.  According to DCRTV.com and Radioinsight.com, Clear Channel employees at 97.1 WASH Washington, DC (AC “97-1 Wash FM”), 99.5 WIHT Washington, DC (CHR “Hot 99-5”) and 100.3 WBIG Washington, DC (Classic Hits “Big 100”) registered domain names http://q1073dc.com/ and www.allthehits1073.com, which point to a blank page and WIHT’s websites, respectively.  Cumulus chose www.1073hits.com as their official new URL.

This is not WRQX’s first time as a CHR station.  It was CHR “Q107” in the 1980s.